Alsalam University in Egypt

info@sue.edu.eg

Hotline 19610

International Students Unit

Al Salam University in Egypt (SUE) is a private university in the heart of Delta region
Al Salam University in Egypt (SUE) is a private university in the heart of Delta region

Faculty of Applied Arts

Faculty Members​

Prof. Dr. Mona Ibrahim Abdel Rahim

University email Mona.AbdelRehim@sue.edu.eg
Google scholar link Google – الباحث العلمي من Mona Ibrahim abdel Rahim
Scopus link https://www.scopus.com/freelookup/form/author.uri
ResearchGate link https://www.researchgate.net/profile/Mona-Abdel-Rahim-5
Bachelor’s degree (university – year awarded) Helwan university – Applied arts Faculty – 1993
Master’s degree (university – specialty – year awarded) Mansoura university – Specific Education Faculty -2003
Master’s degree (thesis title) Utilizing Some Aesthetics of Islamic Arts in Egypt for Designing and Developing Advertising Forms in Some Advertising Media: An Experimental Study on Students of Faculties of Specific Education
PhD degree (university – specialty – year awarded) Mansoura university – Specific Education Faculty -2011
PhD degree (thesis title) Typography graphics processors in designing some Arab satellite channel logos
Selected Publications

1- Arabic Calligraphy Role in Creating Brands in order to Market contemporary Printed Fashion Using the Arab Cultural Heritage
Arab Association of Civilization & Islamic Arts Journal-AACIA

2- The Efficacy of QR codes as innovative interactive Smart phone advertising systems
Arab Association of Civilization & Islamic Arts Journal-AACIA

3- Interactive advertising applications in display Windows inspired by natural elements
Arab Association of Civilization & Islamic Arts Journal-AACIA

4- A comparative study of children’s film advertisements in American and Arab film poster
April 23 2018 – online on 15th May 2018 The International Design Journal

5- Graphical processors to Place animated characters in the TV series intros
Arab Association of Civilization & Islamic Arts Journal-AACIA

6- Vision of tourism advertising prints to confirm Egyptian identity
Arab Association of Civilization & Islamic Arts Journal-AACIA

7- Experimental approach using the collage art to empower the heritage of Touristic advertisement
Arab Association of Civilization & Islamic Arts Journal-AACIA

8- Egyptian identity as a creative source of promotional advertising campaigns (Experimental study to announce the opening of the Great Egyptian Museum)
Arab Association of Civilization & Islamic Arts Journal-AACIA

9- Design Psychology in Political Advertising Campaigns (A Comparative Study between the American Political Advertising and the Egyptian Political Advertising)
Journal of Design Sciences and Applied Arts – Volume 3, Issue 2, June 2022

10-digital Advertising Awareness Campaigns to Urge Western Public Opinion to take Responsibilities towards Climate Change
International Design Journal – Volume 13, Issue 3, May 2023

11- Marketing Egypt Air Advertising Campaigns on Social Networking Sites
Journal of Design Sciences and Applied Arts – Volume 4, Issue 2, June 2023

12- The Evolution of Design Ideas for Advertising Campaigns from the Era of Globalization to the Metaverse
Journal of Design Sciences and Applied Arts – Volume 4, Issue 2, June 2023

13- Localization of the Brands Mental Image in Advertising Campaigns
International Design Journal – Volume 13, Issue 4, July 2023

14- Digital Interactive Advertising Campaigns using QR Codes to Promote Pharaonic Women’s Fashion
International Design Journal – Volume 13, Issue 4, July 2023

15- Digital Awareness Advertising Campaigns against Attempts to Falsify History and Obliterate the Egyptian Identity
International Design Journal – Volume 13, Issue 5, September 2023

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