Job Requirements: 

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Professional certifications such as Professional Certified Marketer are preferred.

Job Responsibilities:

• Present the advertising budget (Ads Spend) compared to the previous year.
• Follow up on the execution and maintenance of outdoor advertisements in line with the annual marketing plan.
• Review the monthly marketing plan, record actual expenses, and compare them with the planned budget.
• Review and approve content ideas submitted by the marketing specialist for the monthly plan.
• Send work orders to vendors after obtaining approval from the department manager.
• Review requests for initiating marketing activities / event video coverage to reach the final format for publishing, then resend them to the requester for approval.
• Review publishing requests related to direct assignments from the Board of Trustees and present them to the department manager.
• Review paid advertisements, oversee budget allocation according to the approved plan, and analyze performance to achieve the best return on investment (ROI).
• Review competitor pricing reports, analyze marketing performance, add recommendations, and present them to the department manager.
• Improve user experience (UX), search engine optimization (SEO), keywords, and all social media channels.
• Research educational fairs and introductory events and submit recommendations to the department manager.
• Share any updates or decisions related to the application period or tuition fees with the marketing specialist.